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Even traditional businesses realize that they need to shift to digital as consumers shift to the intent. SEO is the most viable and cost-effective method of reaching clients and allowing them to find you on the internet.

What is SEO?

Search engine optimization is the process of increasing the quality and quantity of website traffic from search engines to a website or web page.

Here are some of the basic tips on how to optimize your website for search engines:

1. The right domain name

Choosing an appropriate domain name for your website is essential for business success. If you choose the wrong domain name, it can be difficult to change it later without harming your brand or search rankings.

That is why you must select the best domain name from the start.

When you're first starting, it can be difficult to come up with catchy business name ideas that also work as a domain name. Few examples of how to select the best domain name:

  • Stick with “.com”

  • Use keywords in your domain name search

  • Keep your domain name short

  • Make it easy to pronounce and spell

  • Keep it unique and brandable

2. Outline your site's design and layout

Whether you're a developer starting a new website design project for a client or a business needing to build a new site, a website outline can help make your work easier, clearer, and more organized. Everyone who wants to build a website should start with planning. Everything from knowing how to properly target customers, understand their needs, how many pages you need, what the developer needs to build the site, and so on.

What do you include in your outline?

  • Site structure

  • Website layout

  • Features

  • Style guide

3. Remove anything that is causing your website to lag.

Page load times are critical, so remove any non-essentials that slow down your website. For example, music players, large images, flash graphics, and unnecessary plugins.

4. Keep your website up to date.

Sites with dynamic content frequently outrank those with static content. That is why blogs and directories (such as Wikipedia) rank so highly in search engines. They are frequently updated with new content.

5. Link to other websites that have relevant content.

This can be accomplished by including a link list, or resources page on your website.

Of course, be careful when doing this as each outbound link is a "vote" for another site. However, if you do it well and people click on your links, search engines will recognize you as a trusted authority on your specific topic.

Over the last few years, the role of SEO has grown significantly. SEO, in particular, assists consumers in times of need, and implementing strong, quality SEO on a brand's website and digital properties will benefit brands and their marketing efforts. SEO has its challenges, but the opportunities it provides help to future-proof success for all businesses and are essential to a brand's web presence now and in the future.


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