One thing that is constant is change! Especially in marketing, newer trends and channels keep emerging with advancement in technology and change in the economy. While some trends; just like chaff, get blown away easily, email marketing has set a steady and firm foot print in the marketing industry.
What is Email Marketing?
Email marketing is a form of direct marketing as well as digital marketing, that uses email to promote your business's products or services. It involves sending of commercial messages, typically to a group of people, using email.
Should your business use Email Marketing?
According to a survey carried out by Statista, in 2020, the number of global e-mail users amounted to four billion and was expected to grow to 4.6 billion users in 2025. Also, approximately 306 billion e-mails were sent and received every day worldwide in 2020. This means that more than half of the world is using email!
Email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience. Your business can’t afford to miss an aggressive email marketing strategy. What are the odds that your potential client uses email? The odds are pretty good if these statistics are anything to go by.
How To Run Your Email Marketing
Now, here is the catch. While email marketing has proven to be one of the most cost-effective digital marketing strategies with a high ROI, it requires you to put in the work.
As a business, you need to be very intentional about how to execute your email marketing strategy. The four key steps in your email marketing should be:
Building a mailing list
Maintaining the health of the list
Sending valuable emails
Automating your email marketing
At ADX Virtual, we are all about producing quality output within the shortest time possible. That is why we are huge champions of automating workflows. Managing your email inbox can be an uphill battle. More like the wild wild west. Imagine if you had a mailing list of say even just 30 potential leads that you have to email individually everyday! This can be hectic and time consuming.
The solution? - Automate your email marketing! The beauty of technology and innovation is that now we have access to a wide range of tools for most tasks. There are so many email marketing tools the world over today. We’re going to discuss 3 email marketing tools you can use for your business.
Email Marketing Tools to Save you Time and Cut Costs
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts. Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
We use MailerLite for our email marketing here at ADX Virtual. Its sophisticated features like the landing page builder and the pop-up customizer make it stand out among free email marketing tools in the market today. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
Campaign Monitor is a web app that allows you to capture data to an online mailing list, manage it, and send HTML e-newsletters to it. It's a 'software as a service' tool, meaning you don't own the app but pay a monthly fee to use it.
Some of its prominent features include:
EASE OF USE - Customize any template or design to showcase your brand using the simply powerful drag-and-drop email builder.
COMPLETE CUSTOMIZATION - Display your brand at its best with precise adjustments to every aspect of your campaign in the email builder.
MOBILE OPTIMIZATION - Every template is responsive to mobile devices so you can know your campaigns look great everywhere.
TEMPLATE MANAGEMENT FOR TEAMS - Allow your email designer to lock sections of the template so that your team only updates what you want them to; ensuring your brand style and business critical information all stay intact.
Email marketing is a powerful tool that can be used to acquire, engage, and retain customers. It allows you to build relationships with leads, customers and past customers. It's your opportunity to speak directly to them in their inbox, at a time that is convenient for them.