Spending the whole day on social media platforms has become part of the job description in some businesses. So don't feel too bad when much of your marketing strategy time is spent logging in to social media profiles. You might be updating your LinkedIn page, tweeting, or posting on Instagram.
It’s easy to become overwhelmed with social media, where you let social media manage you rather than the other way around. If you want to get organized and allow your business to grow, having a virtual assistant who can help you with everything that comes with being a social media manager can be a game-changer.
What is a Social Media Virtual Assistant?
A social media virtual assistant is a professional who is experienced with dealing with digital channels and social media platforms. A social media VA, as opposed to a full-time employee who works in-house with you, works for your company remotely. This means they're more affordable and offer unique benefits.
You don't have to commit to a monthly salary and benefits, and vacation days, sick leave and national insurance is a thing of the past. Simply pay a set fee based on the number of hours your virtual assistant works for you. This strategy is being used by a growing number of businesses that are assembling entire social teams composed of expert VAs!
What can a Social Media VA do for you?
Hire a virtual assistant for social media to help you with the following tasks.
Scheduling management. Many people believe that virtual assistants are primarily responsible for managing your schedule. And they certainly can be. However, scheduling posts for maximum impact is a skill that anyone who works with your social media channels should be able to do instinctively. A virtual assistant who has experience with platforms such as Hootsuite or Canva will manage to do this with ease.
Updating Social Media profiles. When you hire a virtual social media assistant, they will maintain your online presence. Your pages and accounts will all display the same information, ensuring a consistent brand image. If there is a business update that your customers should be aware of, your VA will take care of informing them on all social media platforms.
Campaigns. Your virtual social media assistant will create marketing campaigns to keep your audience interested. They can, for example, post polls, status updates and images, funny quotes, and social media contests. This can generate a lot of buzz for your brand while also keeping your customers engaged in the long run.
Identifying and engaging your target audience. You need to target your niche on social media as a small business. Generalized posts designed to appeal to everyone do not have the same impact as social media campaigns that target a specific niche. Outsource online marketing tasks to a virtual assistant who knows how to make your social channels work for you.
Pros for hiring a social media VA
All of this sounds good, but how does it look in practice? You'd be surprised at the kinds of benefits that become available as soon as you hire. Let's start with the most obvious:
Social media virtual assistants work remotely, which means they operate from their location, lowering your costs. You do not have to pay your social media virtual assistant a set wage. Because they are paid on an hourly or project basis, you pay them based on the quality and quantity of work completed.
2. Customer engagement
Constant engagement with customers via social media – whether through comments on posts or direct messages – is required. By responding to comments and messages, a social media virtual assistant will bring to light customer preferences and grievances.
3. Boost productivity
Hiring a social media virtual assistant relieves you of the burden of managing social media accounts. As a result, you will have more time to focus on your strengths.
A person who is trained in creating content, analyzing trends, responding to activity, and tracking online traffic will be able to manage your company's online presence more efficiently. You decide on the target audience, the brand identity, and the guidelines. Your VA will work as needed, giving you the time and bandwidth to increase your productivity.
The moment you start delegating your social media to-do list to your VA, you'll realize how valuable the freedom this gives you. Stop sabotaging your productivity and start concentrating on the revenue-generating aspects of your business. With ADX Virtual, 8 out of 10 of our clients have reported less stress hence improving their work-life balance.
Schedule a call here to hire your social media VA.